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Hey Friends,
Today’s email doesn’t have a detailed write-up or breaking news. Instead, I’m super excited to share an announcement: Huddle Up is expanding into YouTube content.
Of course, you will still receive the same daily email that you do now. But this gives me the opportunity to break down the most interesting stories at the intersection of sports and business in an even more engaging, high-quality, and fun format.
So to kick things off, this week’s video breaks down how Formula 1 became the fastest growing sport in America and the company that made billions of dollars doing it.
This is probably one of the most interesting case studies in sports over the last several decades, so I hope you enjoy the video. Tomorrow, we’ll be back to our regular format.
Have a great day, and let me know what you think!
Love the video! Also want to shout out my deep dive on Formula One's business from last week!
https://streamingjungle.substack.com/p/liberty-formula-1-where-luxury-meets?r=hll04&s=w&utm_campaign=post&utm_medium=web
I read your F1 piece a few times and the video made it even more exciting to learn about. I'm in marketing and it inspired me to want to get into sports to help build up leagues like nhl, cricket, and rugby or even helping teams in each organization with marketing.