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Adidas: A $1 Billion Bet On Digital

Adidas: A $1 Billion Bet On Digital

Looking to follow in their rival Nike's footsteps, Adidas has promised to invest more than $1 billion in their eCommerce strategy — but is it too late?

Joe Pompliano
Mar 11, 2021
∙ Paid
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Adidas: A $1 Billion Bet On Digital
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Every morning I write an email discussing the business and money behind sports. If you would like to receive it directly in your inbox, subscribe now.

Friends,

German sportswear company Adidas reported earnings yesterday, beating estimates and unveiling their five-year eCommerce strategy for the first time publicly.

Here are the highlights:

  • Revenue grew 1% …

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