Adidas: A $1 Billion Bet On Digital
Looking to follow in their rival Nike's footsteps, Adidas has promised to invest more than $1 billion in their eCommerce strategy — but is it too late?
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German sportswear company Adidas reported earnings yesterday, beating estimates and unveiling their five-year eCommerce strategy for the first time publicly.
Here are the highlights:
Revenue grew 1% …