Bally's: An $85M Bet On Legacy Sports Media

Similar to other sportsbook operators, Bally's is making a bet on the marketing & distribution ability of legacy sports media — but will it work?

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Earlier this week, Sinclair Broadcast Group (SGBI) struck a 10-year, $85 million deal with casino operator Bally’s to rename 21 of the regional sports networks they acquired from Disney for $9.6 bi…