Caitlin Clark Is College Basketball's Biggest Star

What To Expect: You have heard a lot about Caitlin Clark — her athleticism, competitiveness, and shooting skills. But the college basketball star is having an even greater impact off the court, driving media rights deals higher and elevating women’s sports to a new level. Today’s newsletter breaks it all down. Enjoy!

Last night, over 15,000 fans piled into a sold-out arena in Iowa City. These fans paid an average ticket price of $254 to attend, roughly 25x more than it would have cost to attend the NBA’s Bucks vs. Grizzlies game at the same time, and they came for one reason — to watch Caitlin Clark break the NCAA women’s all-time scoring record.

It didn’t take long. Clark scored the team’s first 8 points, hitting a pull-up transition three from the logo to break the record just 132 seconds into the game. She ended the night with 49 points, another school record, and now has 3,569 points for her career, beating Kelsey Plum’s (University of Washington) NCAA record in 13 fewer games.

"You all knew I was going to shoot a logo 3 for the record. Come on now," Caitlin Clark said after the game.

It was the perfect ending to a perfect night. Clark has captivated audiences nationwide for years, making people watch women’s basketball that would have never considered it before simply due to her unlimited range and competitive charisma.

Caitlin Clark is the biggest superstar in college basketball — men’s or women’s. And that’s not hyperbole; the data backs it up.