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Classic Football Shirts Raises $38.5 Million, Eyes US Expansion Before 2026 World Cup

Classic Football Shirts Raises $38.5 Million, Eyes US Expansion Before 2026 World Cup

Joe Pompliano
Jun 07, 2024
∙ Paid
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Huddle Up
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Classic Football Shirts Raises $38.5 Million, Eyes US Expansion Before 2026 World Cup
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(Image: Classic Football Shirts founders Doug Bierton (left), Gary Bierton (center), and Matthew Dale (right))

I’ve become fascinated with a company called Classic Football Shirts. Many of you may not know who they are, but the U.K.-based company recently raised $38.5 million from The Chernin Group, and now they want to take over the American market, too.

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