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Conor McGregor's Whiskey Sells For $600 Million
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Conor McGregor's Whiskey Sells For $600 Million

Proper No. Twelve, the popular whiskey brand founded by Conor McGregor, has sold a majority stake in the business to Proximo Spirits in a deal worth up to $600 million.

Joe Pompliano
Apr 28, 2021
∙ Paid
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Conor McGregor's Whiskey Sells For $600 Million
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