Finding Reebok's $2.4 Billion Buyer

After buying Reebok for $3.8 billion in 2005, Adidas has continuously written down its book value since — all the way to $995 million in 2019. But have they finally found a buyer?

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Friends,

As we all know, sometimes it’s best to admit your mistakes and move on — regardless of the price — which is exactly what Adidas appears to now be doing.

What am I talking about?

Reebok.

After buying t…