Huddle Up

Huddle Up

Share this post

Huddle Up
Huddle Up
Finding Reebok's $2.4 Billion Buyer

Finding Reebok's $2.4 Billion Buyer

After buying Reebok for $3.8 billion in 2005, Adidas has continuously written down its book value since — all the way to $995 million in 2019. But have they finally found a buyer?

Joe Pompliano
Dec 29, 2020
∙ Paid
12

Share this post

Huddle Up
Huddle Up
Finding Reebok's $2.4 Billion Buyer
Share

Every morning I write an email discussing the business and money behind sports. If you would like to receive it directly in your inbox, subscribe now.

Friends,

As we all know, sometimes it’s best to admit your mistakes and move on — regardless of the price — which is exactly what Adidas appears to now be doing.

What am I talking about?

Reebok.

After buying t…

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 Substack Inc
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share