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The Miami Heat's New $135M Arena Sponsor

The Miami Heat's New $135M Arena Sponsor

Miami-Dade County and cryptocurrency exchange FTX have agreed to a $135M naming-rights deal for the Miami Heat's home arena. Today's email breaks down the details.

Joe Pompliano
Mar 24, 2021
∙ Paid
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The Miami Heat's New $135M Arena Sponsor
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Every morning I write an email discussing the business and money behind sports. If you would like to receive it directly in your inbox, subscribe now.

Friends,

The Miami Herald is reporting that cryptocurrency exchange FTX has reached an agreement with Miami-Dade County on a 19-year partnership worth $135 million. The naming-rights deal will see the Miami…

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