Huddle Up

Huddle Up

How Cadillac Secured Its Spot As F1's 11th Team

Joe Pompliano
Dec 02, 2024
∙ Paid
(Formula 1 CEO Stefano Domenicali via Clive Mason/Getty Images)

It’s no secret that Formula 1 is having a moment. The world’s largest motorsport series now averages more than 1.5 billion global viewers per season. Top drivers like Max Verstappen and Lewis Hamilton are making over $50 million annually in salary alone, and every single F1 team is now worth…

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