How EA Sports Secured A $500 Million Launch For Its College Football Video Game

I’ll admit, I was initially skeptical when EA Sports announced that its popular college football video game would be returning this fall after a decade-long hiatus.

New name, image, and likeness (NIL) rules opened the door for EA Sports to launch the game, and many people seemed genuinely excited to see it happen. However, my concerns were two-fold: 1) H…