How Formula 1 Became The World's Fastest Growing Sport
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Huddle Up is a 3x weekly newsletter that breaks down the business and money behind sports. If you are not already a subscriber, sign up and join 100,000+ others who receive it directly in their inbox each week. Today At A Glance: The 2nd running of the Miami Grand Prix took place this past weekend. So today’s newsletter breaks down how Formula 1 became the world’s fastest-growing sport, including Liberty Media’s $4.4 billion purchase, its unique content and broadcasting strategy, and the sport’s relentless focus on US expansion.
Fantastic newsletter. Just signed up today. I'm one of those percentage points of growing fans, having started following the sport about 2 years ago (Thank you Drive to Survive). Great insight from a new fan!
Love this article! We went to a race in Austin in 2019 and had a great time. I was really intrigued with the Miami set up again this year and read a little about the course. When I was reading, I was thinking that I would love to hear what Joe knows about the Miami track. It must have been an enormous undertaking.
Great article, Joe! I find it absolutely wild that the US is now hosting 3 completely sold-out races in the US, given that not too long ago, F1 struggled to keep an F1 race in the US. I think that most of us that have been following the sport for a long time will remember June 19, 2005, as one of the most iconic moments in USGP history and for all the wrong reasons when all then all the Michelin run cars pulled out of the race before lights out resulting in only 6 cars finishing - I think that race signalled the start of the end of that experiment until the CODA came into the scene. With Liberty taking over, there was a lot of skepticism initially (especially from the older audience), but they have done a tremendous job capturing the North American crowd. It will be challenging to stay at the top every year, but hopefully, this younger generation will remain interested and engaged in the sport for decades to come.
Fantastic newsletter. Just signed up today. I'm one of those percentage points of growing fans, having started following the sport about 2 years ago (Thank you Drive to Survive). Great insight from a new fan!
Love this article! We went to a race in Austin in 2019 and had a great time. I was really intrigued with the Miami set up again this year and read a little about the course. When I was reading, I was thinking that I would love to hear what Joe knows about the Miami track. It must have been an enormous undertaking.
Great article, Joe! I find it absolutely wild that the US is now hosting 3 completely sold-out races in the US, given that not too long ago, F1 struggled to keep an F1 race in the US. I think that most of us that have been following the sport for a long time will remember June 19, 2005, as one of the most iconic moments in USGP history and for all the wrong reasons when all then all the Michelin run cars pulled out of the race before lights out resulting in only 6 cars finishing - I think that race signalled the start of the end of that experiment until the CODA came into the scene. With Liberty taking over, there was a lot of skepticism initially (especially from the older audience), but they have done a tremendous job capturing the North American crowd. It will be challenging to stay at the top every year, but hopefully, this younger generation will remain interested and engaged in the sport for decades to come.