How Real Madrid's Stadium Became A Cash-Printing Machine
Real Madrid had to borrow over $1 billion for its stadium renovation, but it unlocked new revenue streams, slashed existing debt, and changed the way football clubs think about infrastructure forever.
Real Madrid’s decision to renovate its stadium will go down as one of the best sports business moves of the last decade. Rather than demolishing the 75-year-old Santiago Bernabéu Stadium and rebuilding it, Real Madrid borrowed over $1 billion when interest rates were low and renovated the exi…