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How Sports Team Owners Made Millions Off Taylor Swift's $2 Billion Eras Tour

Joe Pompliano
Dec 09, 2024
∙ Paid
Taylor Swift Kicks Off Her Eras Tour in Fully Bejeweled Fashion | Vogue
(Taylor Swift via Vogue/Getty Images)

Taylor Swift’s Eras Tour officially ended this weekend in Vancouver, Canada. What began in March 2023 as a 52-show US Tour eventually transformed into an 18-month international juggernaut with 149 shows on five continents.

The final numbers are mind-blowing. Each performance lasts 3.5 hours, with Swift playing 44 song…

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