Huddle Up

Huddle Up

How The NFL Pulled Off Its First-Ever Regular Season Game At Santiago Bernabéu Stadium

From a retractable pitch to a $1.9 billion renovation, discover the technology, economics, and logistics that turned Real Madrid’s stadium into the NFL’s newest international showcase.

Joe Pompliano
Nov 15, 2025
∙ Paid
(Santiago Bernabeu Stadium via Marta Fernandez/Getty Images)

Happy Saturday, friends. I was in Chicago this week delivering a keynote speech at the Chicago Sports Summit about Formula 1’s U.S. growth and what other sports leagues can learn from Liberty Media’s success. I hope to share the video with you soon. But in the meantime, we need to discuss the …

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