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Inside Amazon's $100 Million Plan To Turn NFL Fans Into Black Friday Shoppers
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Inside Amazon's $100 Million Plan To Turn NFL Fans Into Black Friday Shoppers

Amazon's in-game advertising platform will allow NFL viewers to see deals, add products to their Amazon carts, and checkout, all without ever leaving the broadcast.

Joe Pompliano
Nov 27, 2024
∙ Paid
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Huddle Up
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Inside Amazon's $100 Million Plan To Turn NFL Fans Into Black Friday Shoppers
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(Dallas Cowboys on Thanksgiving Day via NFL)

The Dallas Cowboys hospitality staff is hard at work this week. Rather than the standard hot dogs and popcorn served at most NFL stadiums on gameday, Cowboys fans will enjoy a different kind of spread when the Giants come to town this week.

Over 13,000 pounds of Turkey. 5,400 pounds of ham. 310 gallons of gravy…

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