Jerry Lorenzo: Adidas Takes Their Shot At Nike

Adidas has named Fear of God's Jerry Lorenzo head of creative and business strategy for Adidas basketball, but what does this mean for Nike?

Friends,

In a surprising pre-holiday move, Adidas has announced a long-term partnership with luxury streetwear brand Fear of God — led by owner, founder, and designer Jerry Lorenzo.

Lorenzo, who has been with Nike since 2018, was unable to agree to a long-term strategic partnership with the sportswear giant. Instead, Lorenzo will join rival Adidas as the …