Kendrick Lamar Won't Be Paid For The Super Bowl Halftime Show (but will still walk away with millions)
The Super Bowl is one of the biggest sporting events of the year. In 2024, over 124 million people tuned into the NFL’s championship game, making it not only the most-watched Super Bowl ever but the most-watched television program in U.S. history.
CBS generated nearly $700 million in adv…