Liquiditeam: The Platform Empowering Athlete Ownership
As we move into a world that increasingly places a premium on athlete empowerment, platforms like Liquiditeam will thrive.
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Given the recent acceleration in technology development, it’s often easy to forget that less than two decades ago, if a professional athlete wanted to interact with their fans, the most logical solution was probably an autograph signing session.
With the introduction of social media, that obviously changed forever.
Today, I want to talk about a new company I’ve been watching that’s empowering athletes with one simple caveat — ownership.
Liquiditeam, a Germany-based startup using blockchain technology to create an engaging experience between leagues, teams, players, and fans.
Let’s run through it.
When it comes to the relationship between leagues, teams, athletes, and fans, I tend to think about it in three stages.
In the past, sports organizations and athletes used to have fragmented relationships with their fans. An example would be the previously mentioned autograph signing session. It’s manual, not easily monetized, and doesn’t scale to a larger demographic.
Simply put, it doesn’t work.
Times changed when social media was born. Whether it’s Twitter, Facebook, Instagram, TikTok, or YouTube, the ability for an athlete to interact with their fans on a more personal level accelerated significantly. It became as easy as the push of a button.
But there is just one problem…
By relying entirely on large social media networks, athletes have a limited ability to personalize their approach, no control or access to fan data, and always run the risk of being de-platformed.
A company like Liquiditeam.
The Germany-based startup has created the “LT Fan Platform,” which utilizes blockchain technology to give professional organizations and athletes a digital platform with full control, direct fan access, and various tools to provide a premium experience to their fans.
The concept is simple. Liquiditeam provides professional sports organizations and players with a custom-built application for them to interact directly with their fans in the digital world. They currently have deals in place with Bundesliga soccer club Borussia Dortmund and Dennis Schröder of the Los Angeles Lakers.
The best part?
Not only are fans awarded exclusive content, but thanks to Liquiditeam’s token mechanism, they are incentivized to make valuable contributions and collaborate within the community.
As we move into a world that increasingly encourages athlete empowerment, platforms like Liquiditeam will thrive. It doesn’t matter if you are the LeBron James or an undrafted rookie free agent in the NFL, every single athlete today is looking for an advantage when it comes to building an authentic two-way connection with their fan base.
Every professional athlete is quickly realizing the inherent value of an attentive and engaged audience. As time goes on, the tools that bring additional value to that process, become that much more important.
Have a great day, and we’ll talk tomorrow.
Ps. If you want to learn more about Liquiditeam, you can visit their website here.
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