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Nike: A Multi-Billion-Dollar Bet On Digital

Nike: A Multi-Billion-Dollar Bet On Digital

Despite revenue being down, hundreds of layoffs, and an overload of inventory, Nike's stock is still up over 25% this year — but why?

Joe Pompliano
Nov 05, 2020
∙ Paid
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Nike: A Multi-Billion-Dollar Bet On Digital
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Every morning I write an email discussing the business and money behind sports. If you would like to receive it directly in your inbox, subscribe now.

Friends,

Let’s play a game.

What if I told you the following was true:

  • Nike’s 2020 annual revenue came in at $37.4 billion, representing a 5% drop from the previous year.

  • Nike reported $6.7 billion in on-hand …

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