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Ryan Garcia: The Business Of Boxing, Fighting Jake Paul, And Building A Social Media Empire
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Ryan Garcia is one of the world’s top-ranked boxers. He has compiled a 23-0 professional record with 19 knockouts at 24 years old. He is an Olympian, a 15x national amateur boxing champion, and will be fighting Gervonta Davis (27-0, 19 KOs) in April 2023 — a fight that could do 500,000-plus pay-per-view buys.
But Ryan is much more than just a boxer. He was one of the first professional athletes to really take advantage of social media. He started by posting training clips of his insanely fast hands — but rather than just using footage recorded on an old cell phone, he obsessed over the details (the lighting, editing, production, etc.).
Outlets like ESPN and Bleacher Report started to share the content, and Ryan has leveraged his 15+ million social media followers into deals with Gatorade, GMC, Gymshark, Anheuser-Busch, Dolce & Gabbana, and the NFL.
Ryan Garcia’s Social Media Following
Instagram: 9 million
TikTok: 5 million
Facebook: 1.3 million
YouTube: 1.3 million
So for this week’s podcast, I traveled to Los Angeles and sat down with Ryan for an hour. We talked about how he initially got interested in boxing, how the business works behind the scenes, his struggle with mental health, how social media has provided him leverage, what his training schedule looks like, the challenges with cutting weight, and more.
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