Tennessee's 10% "Talent Fee" Is Just Another Step In The Monetization Of College Sports

Image: Tennessee’s Nico Iamaleava via Eakin Howard/Getty Images

Last week, the University of Tennessee announced it is adding a 10% surcharge to all football tickets starting in 2025. In an email to season ticket holders, the school called it a “talent fee,” with the idea being that the money generated from the 10% fee would go into a revenue-sharing poo…