The Business Behind This Year's Super Bowl
From 1,000+ private jets to $2.5 million luxury suites, the Super Bowl is always one of the world's most extravagant events. But this year, in Las Vegas, it's even bigger.
What To Expect: Today’s newsletter breaks down the most interesting storylines for this year’s Super Bowl. We talk through field conditions, advertising rates, team hotels, the pregame flyover, private jet travel, ticket prices, and more. It’s a fun read and you’re guaranteed to learn something new. Enjoy!
Field Conditions: The NFL changed its field management crew after last year’s Super Bowl disaster. This year’s field should be better. The grass was grown at a sod farm in California before being moved to Allegiant Stadium. It’s been in place for several weeks, and the NFL’s crew has been utilizing Allegiant Stadium’s advanced technology, measuring soil temperature, using a robotic system to simulate cleat movement, and transporting the field in and out of the stadium for natural sunlight.
This is a storyline worth watching, though. Several prominent sports bettors have been poking around this week looking for information, believing last year’s slippery field played a role in the over/under, and you never know how a new field will react.
MSG’s $2.3 Billion Sphere: This is a massive week for the Las Vegas Sphere. Brands are paying upwards of $2 million for week-long ad packages, significantly higher than the sphere’s standard $450,000 price. Suites for the U2 concert also got a big bump, with Pat McAfee paying $60,000 for a suite at the Sphere on Wednesday night.
49ers Travel Plan: San Francisco 49ers President Al Guido told me the 49ers are bringing all full-time staff members (+ guests) to this year’s Super Bowl. That amounts to more than 2,000 people. The team had to charter five planes to transport everyone to Las Vegas, and they did the same thing to Miami for their last Super Bowl in 2020.