The Continued Acceleration Of The Athlete-Investor Model
Hyperice, which raised $48M in new funding yesterday, is the latest example of companies flawlessly executing their athlete-investor model.
Every morning I write an email discussing the business and money behind sports. If you would like to receive it directly in your inbox, subscribe now.
Friends,
Hyperice, a maker of athletic performance recovery products, announced a $48M Series A funding round yesterday — which values the company at $700M.
![Exhibitors in IWF SHANGHAI - Hyperice | What's New | 2021 IWF SHANGHAI Fitness Expo Exhibitors in IWF SHANGHAI - Hyperice | What's New | 2021 IWF SHANGHAI Fitness Expo](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F1ccf886d-a74c-4778-8c10-0bd653d8a235_1080x390.jpeg)
( 📸 / Hyperice)
Founded in 2010, Hyperice has wo…