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The Dallas Cowboys are a soap opera (and that's exactly how Jerry Jones likes it)

The Dallas Cowboys are a soap opera (and that's exactly how Jerry Jones likes it)

A deep dive into how Jerry Jones reengineered the NFL's business model, turning the Dallas Cowboys into the world's greatest soap opera.

Joe Pompliano
Jan 15, 2025
∙ Paid
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Huddle Up
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The Dallas Cowboys are a soap opera (and that's exactly how Jerry Jones likes it)
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(Dallas Cowboys owner Jerry Jones via Tom Fox / Dallas Morning News)

Jerry Jones is somehow the NFL’s most brilliant owner and also its most unserious. I mean that in the nicest way possible. The billionaire Dallas Cowboys owner quite literally revolutionized the NFL’s business model, forcing the league to reconsider its revenue-sharing principles after …

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