The Dallas Cowboys are a soap opera (and that's exactly how Jerry Jones likes it)
A deep dive into how Jerry Jones reengineered the NFL's business model, turning the Dallas Cowboys into the world's greatest soap opera.
Jerry Jones is somehow the NFL’s most brilliant owner and also its most unserious. I mean that in the nicest way possible. The billionaire Dallas Cowboys owner quite literally revolutionized the NFL’s business model, forcing the league to reconsider its revenue-sharing principles after …