The NFL's Deal With Netflix Could Eventually Lead To A $100 Billion Payday
Netflix is paying $150 million for two NFL games on Christmas Day. But it's really part of the NFL's bigger plan to multiply media rights.
Netflix is such an interesting company to follow, primarily because you never really know what they will do. Some may call it misleading; others will say it’s a shift in strategy. But Netflix has spent years telling us they A) wouldn’t add an ad-supported subscription tier and B) weren’t interested in bidding on premier live sports rights.
That is no lon…