The NHL's $400 Million Opportunity

With average franchise valuations declining for the first time in two decades, the NHL has gotten creative with sponsorship sales — but will that be enough?

Jan 06, 2021

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Friends,

For those of you who aren’t aware or just simply don’t follow the sport closely enough to realize, the National Hockey League (NHL) is experiencing financial trouble.

Rather than waste your time, he…

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The NHL's $400 Million Opportunity

With average franchise valuations declining for the first time in two decades, the NHL has gotten creative with sponsorship sales — but will that be enough?

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