The Real Reason Coastal Carolina Is Giving Away Free Concessions

Coastal Carolina's concessions promo is genius (but not for the reason you might think). It won't cost them any money upfront and could make them millions in the long run. Let me explain...

I’ve been getting a lot of questions about Coastal Carolina’s announcement that fans will receive free concessions during football games this fall, so let’s talk about it.

Everyone wants to know the catch: If a school like Coastal Carolina usually generates $250,000 in concession sales per game, how can they afford this? Is this the start of a new trend or an eventual disaster? How much will ticket prices increase as a result?