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The Tour de France: How The World's Most Challenging Race Became A $150 Million Business

The Tour de France: How The World's Most Challenging Race Became A $150 Million Business

The Tour de France breaks bodies, burns calories, and somehow turns massive profits without charging fans a dime. Today's newsletter breaks down the business behind cycling's most famous event.

Joe Pompliano
Jul 09, 2025
∙ Paid
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The Tour de France: How The World's Most Challenging Race Became A $150 Million Business
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(Tadej Pogačar during the 2024 Tour de France via Getty Images)

Every July, nearly 200 cyclists race across thousands of miles of French terrain. They cover city streets, hilly farmland, and mountain terrain, pushing their bodies to the limit by burning more than 120,000 calories across 21 stages. The top teams will spend over $50 million for the chance …

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