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The WNBA's $2.2 Billion Media Rights Deal Undervalues The Fast-Growing League

The WNBA's $2.2 Billion Media Rights Deal Undervalues The Fast-Growing League

Joe Pompliano
Jul 22, 2024
∙ Paid
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Huddle Up
Huddle Up
The WNBA's $2.2 Billion Media Rights Deal Undervalues The Fast-Growing League
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(Caitlin Clark during a game against the Chicago Sky via Emilee Chinn/Getty)

After highly-paid attorneys spent months poking and prodding every detail of the agreement to mitigate potential exposure, the NBA’s new media rights deal has finally been approved by its board of governors (otherwise known as the league’s 30 owners).

The new media rights deal in…

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