Topgolf & BetMGM: A New Sports Betting Partnership

BetMGM has announced partnerships with Topgolf and Buffalo Wild Wings, but what does it mean for the future of sportsbook marketing?

Friends,

Topgolf, the destination-style venue where customers play technology-enabled golf games accompanied by music, food, and drinks, announced a sports betting partnership with BetMGM last week.

Financial details haven’t been disclosed, but the agreement is for multiple years and will allow BetMGM to expand its physical footprint in major cities like …