UCLA x NIKE: What Happened to Under Armour?

After signing the richest footwear & apparel sponsorship deal in college sports history just 4-yeas ago, UCLA has announced a new agreement with Nike — but what does it mean for Under Armour?

Friends,

Despite signing the richest apparel sponsorship in college sports history just four years ago—a 15-year, $280 million deal—Under Armour terminated their agreement with UCLA in June.

Why?

Under Armour claimed COVID-19 triggered a “Force Majeure Event” clause in their contract, which relieved the footwear and apparel company from any further obliga…