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Under Armour: Rebuilding A $20 Billion Brand

Under Armour: Rebuilding A $20 Billion Brand

A deep dive on what went wrong at Under Armour, how they plan to fix it, and the long-term outlook of their business.

Joe Pompliano
Nov 02, 2020
∙ Paid
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Under Armour: Rebuilding A $20 Billion Brand
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Every morning I write an email discussing the business and money behind sports. If you would like to receive it directly in your inbox, subscribe now.

Friends,

Here’s a mind blowing stat — Between 2010 and 2016, Under Armour’s revenue grew from $1.1 billion to $4.8 billion, accelerating at a compounded annual growth rate of 28.7%.

The four years since?

Gro…

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