Huddle Up is a 3x weekly newsletter that breaks down the business and money behind sports. If you are not already a subscriber, sign up and join 100,000+ others who receive it directly in their inbox each week. Today At A Glance: New Heights with Jason and Travis Kelce is in its second season and is already off to a hot start. The NFL podcast has topped the sports charts for over a year, and the Kelce brothers are building a legitimate media business for retirement. So today’s newsletter will examine the podcast’s origins, the money behind a top sports podcast, the company that makes them go viral, the rise of athlete-hosted podcasts, and more.