Huddle Up is a 3x weekly newsletter that breaks down the business and money behind sports. If you are not already a subscriber, sign up and join 100,000+ others who receive it directly in their inbox each week. Today At A Glance: Luton Town won “the richest game in football” on Saturday, beating Coventry City in PKs to secure a $200 million-plus promotion to the Premier League. So today’s newsletter breaks down everything you need to know, including the club's history, the finances behind its promotion, and the future of its (now iconic) stadium.
Luton Town's $200 Million Premier League Promotion
We’ve been watching the EPL for years. I think the English soccer/football pyramid is one of the best organizational structures in sports. Go Wrexham!