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The Tour de France: How The World's Most Challenging Race Became A $150 Million Business
The Tour de France breaks bodies, burns calories, and somehow turns massive profits without charging fans a dime. Today's newsletter breaks down the…
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Joe Pompliano
1
The New Law That Could Kill Legal Sports Betting in America
Congress just passed a provision that could destroy professional gambling in the U.S. Today's newsletter breaks down what it all means (and why some…
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Joe Pompliano
How Louis Vuitton Took Over Sports
LVMH is spending $300 million a year on sports — but it’s not just advertising. Today's newsletter breaks down how the luxury giant is creatively…
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Joe Pompliano
Wimbledon's Most Interesting (And Secretive) Details
Wimbledon may look like a quaint garden party, but behind the manicured lawns and royal pageantry lies one of the most secretive and sophisticated…
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Joe Pompliano
2
Inside The NBA’s Injury Epidemic: Nobody’s Talking About the Real Cause
Modern NBA players train smarter, rest more, and get better care, yet they’re getting injured at record rates. This paradox has a surprising cause, and…
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Joe Pompliano
1
Inside Hollywood’s $200 Million Bet on Formula 1
Hollywood didn’t just make a racing movie — they built a real F1 team, filmed at live races, and spent $200 million doing it. Here’s how Brad Pitt…
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Joe Pompliano
1
The Man Behind the NFL’s Media Empire Is Now Running the PGA Tour
After two decades building the NFL’s media machine, Brian Rolapp is stepping into golf’s leadership role—armed with $1.5 billion and a mandate to fix…
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Joe Pompliano
Inside the Lakers Sale: How Jerry Buss Built a $10 Billion Dynasty
Mark Walter just bought the Lakers for $10 billion, but the real story starts with a land swap, a near-bankruptcy, and a man who changed sports forever.
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Joe Pompliano
2
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