Sitemap - 2024 - Huddle Up

How Bill Belichick's UNC Contract Came Together (And Why it May Actually Work)

Juan Soto's $765 Million Contract Is A Bad Deal (But Steve Cohen Doesn't Care)

How Teamworks Became The Operating System For College Sports

How Sports Team Owners Made Millions Off Taylor Swift's $2 Billion Eras Tour

Is Stephen A. Smith Worth $100 Million To ESPN?

How Bryson DeChambeau Became YouTube's Favorite Golfer

How Cadillac Secured Its Spot As F1's 11th Team

Inside Amazon's $100 Million Plan To Turn NFL Fans Into Black Friday Shoppers

The Real Reason Bryce Underwood Flipped His Commitment From LSU To Michigan

How The Las Vegas Grand Prix Became Formula 1's Most Important Race

How Yasir Al-Rumayyan Became The Most Powerful Person In Sports

Ferrari's Unique Business Model Leads To Record Financial Performance

Jake Paul vs. Mike Tyson: Netflix's First Live Boxing Match Will Put Up Historic Numbers

How Scott Boras Became The Most Powerful Agent In Sports

The (Secret) Process To Becoming A Member At Augusta National Golf Club

Cooper Flagg Will Have A Zion Williamson-Like Impact At Duke

Patrick Mahomes Wants To Add A WNBA Team To His Growing Sports Portfolio

How The Los Angeles Dodgers Used Analytics To Become MLB's Most Feared Team

NBA Valuations Reach $4.4 Billion As The Focus On Real Estate Development Intensifies

How The New York Liberty Went From A Fire Sale To $200 Million WNBA Champions

Why A Yankees vs. Dodgers World Series Is MLB (And Fox's) Dream Matchup

How Red Bull Uses Sports To Sell 12 Billion Energy Drinks Each Year

Running The Big East and The State of College Basketball | A Conversation with Big East Commissioner Val Ackerman

The Reality of Life in the NFL | A Conversation with Former NFL Offensive Lineman Justin Pugh

Genius Sports Partners With The LA Rams To Offer Fans In-Game Data-Driven Highlights

Ranking The Country's 25 Best (And Worst) Sports Cities With Tom Haberstroh

How Ryan Smith Turned Utah Into One Of The Country's Hottest Sports Destinations

How Miami Dolphins Owner Stephen Ross Built One Of The World's Most Valuable Sports Properties

Inside Shohei Ohtani's Billion-Dollar Economy

Is The WNBA Headed Toward A Lockout?

Why Nike Isn't Promoting Caitlin Clark, ESPN Layoffs, And A Tom Brady NFL Broadcasting Review With Ethan Strauss

Zach Lowe's Dismissal Highlights ESPN's Shifting Strategy

UNLV Lost Its Starting Quarterback Over $100,000, But It Could End Up Costing The School Much More

Recapping Netflix's Best 2024 Sports Investments

Tennessee's 10% "Talent Fee" Is Just Another Step In The Monetization Of College Sports

Ten Quick Thoughts On Nike's CEO Change

Why Adrian Wojnarowski Left $20 Million On The Table At ESPN

College Football's Biggest Schools Are Paying Smaller Schools Millions To Play (And Sometimes They Lose)

The Logic (And Money) Behind The NBA's Expansion Plan

The UFC Is Spending 10x More Than Normal On Its Event At The Las Vegas Sphere, Still Thinks It Can Be Profitable

Cosm Raises $250 Million To Build Immersive Sports Experiences Worldwide

How Aston Martin Can Make Adrian Newey's $200 Million Contract Profitable

The NFL's First Game In Brazil Signifies A Shifting International Strategy

The Most Important Storylines Of The 2024 NFL Season

How Dick's Sporting Goods Became One Of The Market's Best Performing Stocks

How Jason And Travis Kelce Landed A $100 Million Podcast Deal

🗣️ Monthly Mailbag: Submit Your Sports Business Questions Now 🗣️

How Courtney Morgan Became The Most Valuable Person In College Football

EXCLUSIVE: ALLCITY Network Raises $12 Million Series B, Launching Its 5th Market In Dallas Later This Month

🚨EVENT ANNOUNCEMENT: NFL Kickoff 2024: The Business of The Shield with Joe Pompliano and Andrew Brandt 🚨

NFL Teams Get Closer To Accepting Private Equity Investment

Venu Sports Will Include 70% Of U.S. Sports Rights, Projects 5 Million Subscribers By 2029

How A Small Company In Georgia Is Saving NFL Lives (And Making Millions Along The Way)

How EA Sports Secured A $500 Million Launch For Its College Football Video Game

The PGA Tour's Creator Classic Could Attract Millions Of YouTube Golf Fans

Why No One Wants To Host The Olympics Anymore

Manchester United's New Stadium Could Bring The Club Billions In Additional Revenue

Monthly Mailbag: Boston Celtics Sale, F1 Power Units, Carlos Alcaraz's $200M Nike Deal, Cricket's U.S. Expansion, And More

Amazon's Poison Pill Ends TNT's 35-Year Relationship With The NBA

How AC Milan's Preseason Tour Lead To Record Sales And Audience Growth

🗣️ Monthly Mailbag: Submit Your Sports Business Questions Now!

The WNBA's $2.2 Billion Media Rights Deal Undervalues The Fast-Growing League

The NFL's Only Publicly-Owned Team Provides Insight Into Each Francises Annual Earnings

The Company Allowing Fans To Buy Stock In Their Favorite Athletes

Disastrous Copa América Final Has Many Second Guessing The 2026 World Cup

The Details Behind Brad Pitt's $300 Million Formula 1 Movie

Why Wimbledon Leaves $100 Million On The Table

The Boston Celtics Sale Will Break Records

The NFL Has Been Ordered To Pay Its Fans $4.7 Billion (Here's What It Means)

JJ Redick Accepts Lakers Job, Sacrificing Upside At His Production Company

Stephen A. Smith's Rocky Tenure At ESPN May End With A $20 Million Annual Salary

The Truth Behind The WNBA's Skyrocketing Franchise Valuations

How Tom Brady Is Preparing For His $375 Million NFL Broadcasting Career

How Bryson DeChambeau Became America's Most Entertaining Golfer

The Money And Business Behind This Year's U.S. Open At Pinehurst

Dan Hurley Was Never Going To The Lakers

AC Milan Adds New NBA-Style Pitchside Seats, Further Accelerating Its Industry-Leading Growth Rate

Classic Football Shirts Raises $38.5 Million, Eyes US Expansion Before 2026 World Cup

Monthly Mailbag: UFC 306, Mbappe's Move To Real Madrid, Caitlin Clark Drama, NBA Media Rights, And (Much) More

🗣️ Monday Mailbag: Submit Your Sports Business Questions Now 🗣️

How Borussia Dortmund (Financially) Wins Even If They Lose The Champions League Final

Amateurism Is (Officially) Dead

Exclusive Details On The NBA’s Media Rights Negotiation With CNBC’s Alex Sherman

TNT Played Hardball With The NBA (And It Might End Up Costing Them Billions)

The Monaco Grand Prix: Everything You Need To Know About F1's Most Iconic Event

The NFL's Deal With Netflix Could Eventually Lead To A $100 Billion Payday

Adrian Newey's Next Move Could Be Worth Billions

The Chicago Bears New Downtown Stadium Is Nowhere Close To A Done Deal

ESPN BET Still Has A Long, Long Way To Go

Why Top NFL Draft Picks Are Ditching Agents To Negotiate Their Own Deals

The Premier League's Salary Cap Has American Influence Written All Over It

Golf's Viewership Problem Is More Than Just A Tiger Woods Problem

The Truth Behind Caitlin Clark's $76,000 Annual Salary

The Inside Story Of How Glen Taylor Sabotaged The Timberwolves Sale

How The Miami Grand Prix Became Hard Rock Stadium's Most Lucrative Event

The Shohei Ohtani Gambling Story Has Taken A Wild Turn

Augusta National's Most Interesting (And Secretive) Details

Why A $100 Million Hedge Fund Is Targeting Phoenix Suns Owner Mat Ishbia

Taxpayers Are Tired Of Paying Billions For Sports Stadiums

Liberty Media Wants To Replicate F1's Success With $4.5 Billion MotoGP Deal

The NFL's Christmas Day Expansion Comes Down To Simple Math

The Real Reason A-Rod's Bid For The Minnesota Timberwolves Fell Apart

Sports Gambling Scandals Will Only Get Worse

The Sports Gambler Who Never Loses + UFC Settles Its Lawsuit, The Timberwolves Are Almost Sold, And Germany Ditches Adidas For Nike

Shohei Ohtani's Gambling Story Doesn't Make Sense

The Business Behind March Madness + LeBron's New Podcast, Arizona Gets End Zone Villa's, And NBA League Pass Adds Live Betting

The Clippers New $2 Billion Arena + The PGA-Saudi Meeting In The Bahamas, NFL Wants Private Equity, A Record-Breaking NWSL Sale, And More

Sports Betting Goes Live In North Carolina + Saudi Arabia's $2B Tennis Offer, The Chiefs Threaten To Leave Kansas City, Caitlin Clark's NIL Potential, And More

The Bears New Stadium Deal Offers More Questions Than Answers + Thoughts On Deion Sanders, Jay Monahan, Russell Wilson, and Nick Saban

The UFC's Next Media Rights Deal + Netflix Cancels Break Point, Fox Adds Friday Night CFB, And Caitlin Clark Collects Another Trophy

The NFL Is Working On Technology To Eliminate The Chain Gang

FC Barcelona Considers Dropping $100 Million Nike Contract To Start Its Own Clothing Brand

Red Bull's Dominance Threatens Formula 1's Investment Potential

The Incredible Logistics Of Formula 1

The NFL Combine Isn't Going Away Anytime Soon

Record Salary Cap Increase Highlights NFL's Best-In-Class Business Model

College Football Players Get $600, Amazon Snags An Exclusive Playoff Game for $150 Million, And Apple Takes Its Next Step In Sports

The All-Star Game Isn't The NBA's Biggest Problem

Caitlin Clark Is College Basketball's Biggest Star

ESPN Flexes Its Muscles With An Exclusive $7.8 Billion Deal For The College Football Playoff

The New Sports-Only Streaming Service Ignores Traditional Media's Biggest Problem

The Business Behind This Year's Super Bowl

Why Usher Is Doing The Super Bowl Halftime Show For Free

Lewis Hamilton's Move To Ferrari Is Worth Billions

The PGA Tour Strikes Back With A $3 Billion Deal

Greg Olsen Is Losing His Spot At FOX – What Will He Do Next?

BREAKING: Tom Brady Partners With Mike Repole To Merge Brands Into NOBULL

ESPN's $2 Billion Sportsbook Sees Early Success — But Was It A Good Deal?

Nick Dunlap's Historic Victory Proves NIL Is Broken

Netflix's Commitment To Live Sports Spells Doom For ESPN

MLS Needs More Than Lionel Messi

Kristin Juszczyk's Fame Exposes Flaw In The NFL's Business Model

Nick Saban Was Worth Billions To Alabama

EXCLUSIVE: MLB's Rule Changes Led To Record 2023 Revenue

Peacock's Exclusive NFL Playoff Game Is More Than A Money Grab

The Pat McAfee Show Isn't Leaving ESPN

The Money Behind This Year's CFP National Championship Game

All Eyes Are On The NBA's Next TV Deal

College Football's "Meaningless" Bowl Games Aren't Going Anywhere